Created to build loyalty and increased revenue for independent, locally owned businesses, The 3/50 project relies on a simple message:
• Spend $50 per month in locally owned businesses. If half the employed U.S. population did so, it would generate more than $42.6 billion in revenue.
• For every $100 spent in locally owned businesses, $68 returns to the local community. When spent in a big box, chain, or franchise, $43 remains. Purchases made online return nothing.